Foods & Wines from Spain

Communications, art direction

Brand image for Foods & Wines from Spain by ICEX

ICEX, an agency that promotes the export of Spanish companies abroad as well as foreign investment in Spain, sent out a national commissioning brief to prepare a new campaign that promoted the brands Foods & Wines from Spain, Foods from Spain and Wines from Spain.

The winning bid designed for the commission by the team at NOMON gave prominence to the raw materials and the activation of the five senses, carrying the idea of enjoyment through food, and celebrating our way of life.

With the slogan “smells and flavours that turn our food into art”, we conceptualised the resulting graphic design, which conveyed excellence and the promotion of Spanish food and produce.