Le Creuset

Branding strategy, observation of brand and its sector, brand positioning, art direction, editorial design


We repositioned the Le Creuset brand as an aspirational brand with a new marketing campaign aimed at a younger customer with an interest and passion for cooking. To do this, we created a new branding strategy expressed in the message “Cooking with personality”.

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We developed a communicative language in a new style and tone and created content to better identify with the customer. We created the hashtags: #yosoysibarita (I love luxury), #yosoygourmet (I am gourmet), #yosoyfoodie (I am foodie), and used the concept in the new corporate catalogue, advertising graphics, shop windows, price lists, brochures, etc.

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