ROLLDRAP

Reflecting the longstanding collaboration between Roll Drap and Martín Berasategui in this editorial design and digital communication

Adapting the communication campaign of Martín Berasategui and Roll Drap to editorial design and e-commerce website

Editorial Design

Digital Communication

Cubiertas del catálogo de Roll Drap por Nomon Design, agencia de branding

Challenge

Showcasing the close professional relationship between the chef and Roll Drap in the editorial design and e-commerce website

After developing and establishing the branding and art direction for Roll Drap’s communication campaign in partnership with Martín Berasategui, we seamlessly incorporated the concept into the editorial design of their corporate catalog and digital communication.

The key objective of this project was to authentically portray and highlight the ubiquitous presence of Roll Drap’s product in the renowned Spanish chef’s kitchens, where it is used and appreciated daily for its exceptional features. Our aim was to effectively engage both professional and home kitchens by showcasing the product’s practicality and numerous benefits.

Colaboración de Martín Berasategui en el catálogo de Roll Drap por Nomon Design, agencia de branding

Detalle del descriptivo del catálogo de Roll Drap por Nomon Design, agencia de branding

Detalle de la colaboración de Martín Berasategui en el catálogo de Roll Drap por Nomon Design, agencia de branding

Process

Bringing Roll Drap closer to its audiences through its editorial design and e-commerce website

To ensure the collaboration between Martín Berasategui and Roll Drap reaches all kitchens, both professional and domestic, NOMON DESIGN has adapted the communication campaign for various offline and online channels.

This includes a bespoke editorial design for the B2B sector, as well as an e-commerce website catering to both B2B and B2C customers.

For these communication platforms, we have crafted a concept and structured the design based on an art direction that seamlessly blends captivating imagery showcasing the product’s use in the renowned Lasarte-Oria Restaurant kitchens, alongside technical photographs that highlight its exceptional qualities and intricate details.

The chosen color palette draws inspiration from Roll Drap’s corporate branding, seamlessly integrating the tones and shades found in the product itself. To amplify the natural essence, we have incorporated textures and tones reminiscent of recycled materials.

Detalle de la sección de delantales y mandiles del catálogo de Roll Drap por Nomon Design, agencia de branding

Martín Berasategui cocinando con los productos textiles de Roll Drap por Nomon Design, agencia de branding

Comunicación digital de la dirección de arte para Roll Drap por Nomon Design, agencia de branding

In addition to the concept and design, sustainability has been at the forefront of our catalog production. We have meticulously chosen materials and finishes that align with Roll Drap’s values and philosophy, ensuring a production process that prioritizes eco-consciousness.

Lastly, to expand Roll Drap’s influence as an industry leader renowned for its unwavering commitment to quality, professionalism, and innovation, we have conceived and crafted an e-commerce website that effectively bridges the gap between B2B and B2C channels, delivering an exceptional online shopping experience.

Interiores del catálogo de Roll Drap por Nomon Design, agencia de branding

Result

An editorial design and e-commerce website that reflect the shared values of Roll Drap and Martín Berasategui

Through this editorial design and digital communication project, we have effectively captured the essence of Roll Drap and Martín Berasategui, showcasing their shared values and qualities such as professionalism, perseverance, and quality. Our communication approach has been consistent and unique, allowing us to effectively reach and engage their target audiences.

Tags: Editorial Design, Digital Communication

2023

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