Famatel

We created the branding for Famatel’s new electric mobility product category

A strong identity that positions Famatel within the electric mobility sector

Corporate Branding

Packaging Design

Editorial Design

Communication

Challenge

Developing corporate branding for a new category of electrical products

Famatel is a specialist international manufacturer in the electrical sector with over 25 years of experience. Operating from its logistics centre in Barcelona, the company is present in over 60 countries, developing electrical solutions that add value and simplify people’s lives.

Since 2015, we’ve collaborated with the organisation on the conceptualisation and development of its communications, as well as for other brands within the group, such as Rosi, Keraco, BeFresh Home and Easy Life.

In 2022, Famatel decided to expand its product range with a new category focused on electric mobility. Our challenge: to develop branding—both verbal and visual—that would convey innovation, sustainability and efficiency for this new category, specifically for its new electric vehicle charger.

Aplicación gráfica del branding de e·3lectric para Famatel por Nomon Design, agencia de branding, diseño gráfico y packaging de Barcelona.

Process

Creating a strategic and distinctive identity for e-3lectric, Famatel’s new electric mobility brand

Before defining the identity for Famatel’s new product category, we carried out a comprehensive study of the electric mobility sector, analysing competitor brands, naming strategies, visual identities and communication styles.

After analysing the leading brands, we identified that their products generally shared a technological and functional aesthetic, with mostly descriptive names and direct references to electricity and mobility.

This analysis allowed us to identify common naming patterns and visual elements within the category:

– Naming: use of terms such as “wallbox”, “e-mobility” or “EV”, directly associated with electric charging.
– Common colour palettes: predominance of blues and greens, associated with technology and sustainability.
– Recurring symbols: plugs, energy icons and geometric elements conveying precision and efficiency.

With this information, we defined a positioning for the new brand based on innovation, sustainability and alignment with Famatel’s existing identity.

We developed the new brand name using a formula that highlights its three core pillars: energy, efficiency and ecology.

e-3 = (energy, efficiency, ecology) + electric

This concept encapsulates the brand’s essence and its commitment to a more sustainable future.

The result was e-3lectric — a name that brings together all these elements: the company’s activity in the electric field and its core values, symbolised by the shared “e”.

From this naming system, we created a brand architecture with sub-brands (e-3lectricwallbox, e-3lectricmarina, and e-3lectriccamper) within the e-3lectric ecosystem, allowing for clear product hierarchy and consistency across the range.

To reinforce the brand’s positioning, we created the tagline “Electric Mobility Solutions”, a clear and concise statement that communicates e-3lectric’s mission to provide innovative and efficient electric mobility solutions.

Dos packs del cargador e-3lectricwallbox de Famatel con diseño de packaging creado por Nomon Design, agencia de branding y diseño gráfico de Barcelona.

Packaging de cartón abierto con cargador eléctrico e-3lectricwallbox en su interior, diseño de Nomon Design, agencia de branding, diseño gráfico y packaging de Barcelona.

Lateral del packaging e-3lectricwallbox con iconografía de funcionalidades, diseñado por Nomon Design, agencia de branding, diseño gráfico y packaging de Barcelona.

We designed the logotype using the Haas Grotesk Display typeface, a structured geometric sans-serif that enhances the brand’s values of innovation and efficiency. Its Swiss typographic roots convey functionality and precision—traits aligned with e-3lectric’s identity.

The placement of the number “3” within the name adds both conceptual and visual distinctiveness.

We also created a symbol (e-3) that complements the logotype and represents the link between connectivity and clean energy. Its simplified design ensures versatility across formats, from physical devices to digital platforms.

We defined a colour palette that balances technology and sustainability, with high visual contrast to enhance brand visibility and instant recognition within the sector:

– Fluorescent green (Pantone 802 C): represents clean energy and sustainable innovation. Its vibrant tone adds dynamism and modernity.
– Deep green (Pantone 330 C): conveys solidity, trust and a connection to engineering and electricity.

We applied the new branding across various formats, including product packaging, mobile app, editorial and communication materials, and trade fair stands, ensuring consistent and robust brand presence in the market.

Cargador e·3lectric de Famatel en uso, diseño de branding desarrollado por Nomon Design, agencia de branding, diseño gráfico y packaging de Barcelona.

Result

A branding system built around a formula that highlights its essence and core values

The result is a powerful, innovative and distinctive brand within the electric mobility sector, seamlessly aligning aesthetics with functionality. e-3lectric positions Famatel in an expanding market with a clear, coherent identity rooted in sustainability and innovation.

This branding not only brings personality to the new product category but also strengthens Famatel’s presence in a key sector for the future of electric mobility.

Tags: Corporate Branding, Packaging Design, Editorial Design, Communication

2022

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