We redesigned the branding of Happy Belly Barcelona, promoting a healthy lifestyle in the fashion world

We developed a corporate branding proposal aligned with the brand’s values

At NOMON DESIGN, we developed a corporate branding proposal covering all the brand’s channels and formats. Our objective was to ensure that every element clearly communicated its mission — to design haramakis and garments that foster a healthy lifestyle — as well as its commitment to sustainability and its close, professional, inspiring and honest personality.

Based on the concept “Life is a hug”, we created a logotype with a customised typeface that symbolises the hug — the action performed by the brand’s flagship product — achieving a versatile and highly recognisable design across all applications. We also defined a distinctive symbol based on the ‘H’ in its name, completing a coherent and unique visual universe.

Its vibrant, nature-inspired colour palette conveys warmth and serenity.

As a secondary typeface, we chose Roboto Mono in several versions (Thin, Light, Regular, Medium, Bold, Italic), ensuring legibility and character across all written communication.

We applied the new corporate branding across different materials: from stationery — printed on Remake Oyster paper, which integrates leather waste and recycled fibres, reinforcing Happy Belly Barcelona’s ecological commitment — to its social media platforms, always maintaining visual coherence.

In line with the values of wellness, quality and respect for the environment, we designed packaging aimed at minimising environmental impact: a recyclable and biodegradable kraft paper envelope, accompanied by a minimalist and functional label providing clear information about the materials and garment care, thus encouraging more conscious and responsible consumption.

Finally, we designed a corporate brochure explaining in detail the brand’s philosophy, the benefits of the haramaki — “the comfort of a hug” — and its values of sustainability. This was complemented by postcards and thank-you cards with care tips, creating a tangible and warm brand experience for the customer.