Pharmaceutical Retail, to improve the profitability of pharmacies, came about through the business concept of Concep, a company that seeks to make the most of the space available in a pharmacy to achieve greater financial performance.
This manufacturer of pharmacy furniture was hence dubbed “specialists in transforming pharmacies”, a concept developed to fit its corporate identity with contemporary needs. This identity was reflected in its corporate branding with an updated colour scheme, more in keeping with the new positioning: Retail for pharmacies.
Based on this new corporate branding, the new editorial design was developed for Concep’s House Organ, a quarterly newsletter published by the company for its various customers, containing information relevant to the sector.
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