Concep

Communications, redesign corporate identity manual, design different corporate and commercial applications

The transformation of Pharmaceutical Retail

Pharmaceutical Retail, to improve the profitability of pharmacies, came about through the business concept of Concep, a company that seeks to make the most of the space available in a pharmacy to achieve greater financial performance.

This manufacturer of pharmacy furniture was hence dubbed “specialists in transforming pharmacies”, a concept developed to fit its corporate identity with contemporary needs. This identity was reflected in its corporate branding with an updated colour scheme, more in keeping with the new positioning: Retail for pharmacies.

Based on this new corporate branding, the new editorial design was developed for Concep’s House Organ, a quarterly newsletter published by the company for its various customers, containing information relevant to the sector.