We’ve crafted the art direction for MY DRAP to showcase its spring-summer collections

We’ve conceptualized and executed the entire MY DRAP initiative in partnership with VAC

At NOMON, we proposed, refined, and managed the collaboration between MY DRAP and VAC, showcasing our client’s textile range across various social media platforms during the spring-summer campaign.

Our art direction was grounded in different table-centric moments: from chic and casual gatherings to Mediterranean al fresco feasts and intimate dinners for two, or even the simple joy of sipping lemonade under the sun.

We handled all aspects of the photoshoot production, scouting locations that perfectly captured these scenes both indoors and outdoors. Carefully curating the selection of VAC glassware to complement MY DRAP’s textiles, we created distinctive settings.

Throughout this process, we curated recipes and food pairings for each scene, enlisting a Home Economist to ensure every detail was impeccably executed.