Branding strategy, brand positioning, corporate branding, design of corporate identity
We needed to refresh NOMON’s image to bring it in line with how we really are, so that it better represents our values.
First and foremost, the new identity conveys the idea of design. It is based on the values shared by the entire team: creativity, design, pragmatism and honesty, which reflect our character and the concepts that best represent us.
We want our corporate image to better reflect our liking for simplicity and the passion we put into our daily work.
Our new logo is as simple and clear as our name, NOMON, a palindrome (which reads the same backwards), and in this new phase it takes the leading role.
The combination of the fonts Maison Neue and Champion HTF shows off our commitment to a clear typographic identity, and makes the two O’s of our brand stand out, as if they were two wide-open eyes, observing, thinking and creating through the eyes of our clients and their consumers.
Because NOMON is a branding agency that helps companies grow through design.
The new identity, in black and white, allows us to co-exist with our clients’ identities and projects. We want the starring role to be taken by all our brand strategy, branding, product design, editorial design, marketing, digital marketing and retail branding projects.
Design is intrinsic to our raison d’être and our way of thinking and acting.