During our ongoing collaboration with Famatel, we have been working on a communication plan and product launch campaign for its new IP54 Set of plug and socket targeting semi-professional and professional technicians.
We therefore conceptualized and defined the graphic identity and the art direction of the campaign, giving continuity to the established global branding project of the firm, where the identity and the product blend into each other and form a unified image.
The corporate branding was produced with a powerful and flexible graphic code, designing a logo using the Neue Haas Grotesk font, consistent and architectural, representing the power of the sector and of Famatel itself.
We worked with a chromatic palette where grey, white and black predominate and technify the brand, whereas the orange red provides proximity.
We also defined and developed a product and use-specific art direction for images, which, like their communication and storytelling, targets a technical and professional audience.
We overall focused on the more technical aspects of these products, showing them in detail. We highlighted their distinctive qualities in relation to the products of their competitors, such as their maximum degree of protection against intrusion, dust and water, their excellent mechanical resistance or their ergonomic design ensuring a safe clamping.
Likewise, we produced straightforward communication explaining its assembly and installation to simplify and optimize the work of professionals.
This product campaign launch is made up of different pieces of communication:
– A product landing page, which offers information and technical specifications for each of the references, complemented by a series of graphic and visual resources such as images, product videos, infographics, etc.
– A newsletter aimed at the professional sector.
– The packaging of the range of products, made up of 4 packs (set of plug and base, plug and base with cable, base and plug)
– And an explanatory video highlighting their qualities and uses for the point of sale.
The result is a product launch and communication campaign consistent with Famatel’s newly developed branding, displaying its personality and its differentiation within the sector.